Reports — know your numbers

Reports turn your operational data into answers: which products sell, where orders come from, how the funnel converts, and where orders get stuck.

• Net profit — revenue minus COGS and courier cost over the period.
• Funnel — visits → checkout → confirmed → delivered, stage by stage.
• Sources — which store, funnel or channel produces the orders.
• Bottleneck — where orders pile up; the stage costing you deliveries.

• Numbers are only as good as the data: keep product costs current in Inventory for true profit figures.
• Filter by date range before comparing — last week vs last month tells different stories.